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Bio

Maria Bailey, Author and Radio and TV Personality

Maria Bailey brings a unique voice to today’s moms.

She is an award-winning author, radio talk show host, nationally known speaker, and the foremost authority on marketing to moms.   Each month she speaks to over 11 million moms via TV, radio, print, and online.  She is the author of Power Moms, Mom 3.0, and several other books. She is the co-host on The Balancing Act on Lifetime TV and the WE-Women’s Entertainment Network for Women.  On radio, Maria is host of Mom Talk Radio, the first nationally syndicated radio show for moms, and co-host of Good Day with Doug Stephan, the #7 ranked morning talk show in America.  Online Maria is the founder of BlueSuitMom.com, the award-winning website for executive working mothers, and co-founder of Newbaby.com, the largest resource of online video for moms.  Her Mom Talk Moments are carried on Nestle’s Verybestbaby.com, and she serves  as the Work/Life BalanceExpert on Johnson and Johnson’s Baby.com.  Maria’s articles can be found in Orange County Family and Hybrid Mom, among other magazines.

Professionally, Maria is CEO of BSM Media, a full-service marketing and media firm that specializes in marketing to mothers.  The client list includes Precious Moments, Hewlett-Packard, Disney, Cartoon Network, Warner Bros., Tahitian Noni International, and Chrysler.  She has been an invited speaker to nearly half of the top 100 consumer brands.  Her book Marketing to Moms: Getting Your Share of the Trillion Dollar Market (Prima) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $2.1 trillion market.  In  Trillion Dollar Moms: Marketing to a New Generation of Mothers, (Dearborn) Maria focuses on the emergence of Gen X and Gen Y mothers and compares them to the Boomer mom segment. Mom 3.0 examines reaching moms with new technologies, such as blogs, podcasts, and social networking. Her newest book is Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice.

Maria can be reached at maria@bsmmedia.com or by calling 954-261-2145.