Maria Bailey is an award-winning author whose books have been published around the world in a dozen languages. She is the author of seven books, including
her newest book, Millennial Moms: 202 Facts Marketers Need To Know To Build Brands and Drive Sales (Wyatt-MacKenzie 2015), Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice (Wyatt-MacKenzie, 2011), Mom 3.0: Marketing WITH Today’s Mothers by Leveraging New Media & Technology (Wyatt-MacKenzie, 2008), Trillion Dollar Moms: Marketing to a New Generation of Mothers (Prima, 2005) and The Women’s Home-Based Business Book of Answers (Prima, 2001).
In addition to her own B2B and consumer books, Maria has contributed to dozens of business and parenting books on topics ranging from marketing to adoption. She is also a regular contributor to several trade publications, including MediaPost’s Engage:Moms and Maternity360.
Ever since her first book was published, Maria has shined the spotlight on the spending power of moms – to the tune of $2.1 trillion annually, a number that has become the standard in the industry. She consistently predicts trends among moms and the latest technology and platforms that moms are using to spread the word about products and services. With her finger of the pulse of mothers, Maria continues to offer engaging insights in the world of these powerful influencers.
Maria Bailey on Her Books
Maria has published seven trade and consumer books:
|Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales
How are Millennial Moms – the largest cohort in U.S. history – different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert. Click here to purchase Millennial Moms.
|Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice
Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms- influential mothers who help spread the word about products and services, build brands and boast sales. Learn how to identify and engage this powerful group of consumers. Click here to purchase Power Moms.
|Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology
Meet Mom 3.0: She is a powerful consumer who not only purchases products, but influences the decision making process of her peers through the use of new media, technology and content that is relevant, intuitive and delivers her and her peers ecosystems of solutions. Marketers must market with today’s $2.1 trillion Mom Market to capture her spenging. Learn how to engage Mom Influencers using blogs, vlogs, podcasts, mobile devices and more to grow sales, build brand loyalty and generate buzz. Click here to purchase Mom 3.0.
|The Ultimate Mom: Uplifting Stories, Endearing Photos, and the Best Experts’ Tips on the Toughest Job You’ll Ever Love
Just as no two women are the same, the experience of being a mom is different for each of us. In The Ultimate Mom, you’ll follow the journeys of mothers through a diverse collection of stories about this rewarding and challenging job. While some stories are humorous, some are inspirational, and others are poignant, all are filled with the passion, devotion, and dedication every mother feels toward her child. Click here to purchase The Ultimate Mom.
|Trillion-Dollar Moms: Marketing to a New Generation of Mothers
Recent statistics show that mothers control 80 percent of all household spending- a portion that represents $1.7 trillion in potential sales for marketers. That network of spending extends even further when you consider that moms are faced with buying decisions- from purchases at the office to healthcare selections for aging parents- in nearly every aspect of their lives. In Trillion-Dollar Moms, Baily and Ulman explain how recent generational shifs have impacted the buying behaviors of today’s mothers and moms-to-be. Click here to purchase Trillion-Dollar Moms.
|Marketing to Moms: Getting Your Share of the Trillion-Dollar Market
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you’ll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family’s money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You’ve heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can you and your company get a bigger piece of the trillion-dollar mom market? Author Maria T. Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you’ll uncover the secrets to successfully conveying your message to this economically powerful group. Click here to purchase Marketing to Moms.
|The Women’s Home-Based Business Book of Answers
You start a home-based business for freedom, to satisfy financial expectations, and to meet personal lifestyle goals. When you succeed, it is exhilarating and liberating. But the road to the top is as challenging as it is exciting. You need answers before you have questions. So how can you develop what it takes to nurture your dream and turn it into a vibrant enterprise? Inside, author and successful entrepreneur Maria Bailey—along with over 40 dynamic, knowledgeable, and successful home-based businesswomen—shows you how. Diverse in their backgrounds and representing a variety of industries, annual sales levels, and business philosophies, they’ll provide you with the tips and tools you need as well as essential answers to the toughest questions. Click here to purchase The Women’s Home-Based Business Book of Answers.