As the foremost authority on Marketing to Moms, Maria brings unsurpassable knowledge and insights to reaching moms. For marketers or brand managers attempting to tap the spending power of moms, Maria Bailey can offer an array of services:
- Keynote Conference Speaker
- Facilitate Strategic Seminars
- Develop Marketing Plans
- Execute result oriented marketing programs
- Train sales personnel on selling to mothers
Maria is CEO of BSM Media, a full-service marketing and media firm that specializes in marketing to mothers. The client list includes Precious Moments, Hewlett-Packard, Disney, Cartoon Network, Warner Bros., Tahitian Noni International, and Chrysler. She has been an invited speaker to nearly half of the top 100 consumer brands. Her book, Marketing to Moms: Getting Your Share of the Trillion Dollar Market (Prima) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $2.1 trillion market. In Trillion Dollar Moms: Marketing to a New Generation of Mothers, (Dearborn) Maria focuses on the emergence of Gen X and Gen Y mothers and compares them to the Boomer mom segment. Mom 3.0 examines reaching moms with new technologies, such as blogs, podcasts, and social networking. Her newest book is Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice.
Wheather you are looking for someone to present at an internal lecture series or a marketing consultant with true segment knowledge, Maria is it. She has empowered and entertained audiences at Kellogg's, General Mills, Coke, Wal-Mart, Target, and many others.
To learn more about Maria Bailey or BSM Media, we invite you to visit BSMMedia.com.
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