Blog Archives - Maria Bailey https://www.mariabailey.com/category/blog/ The Expert on Marketing to Moms Mon, 22 Jun 2020 15:55:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 What Brands Need to Know About Juneteenth https://www.mariabailey.com/2020/06/what-brands-need-to-know-about-juneteenth/ https://www.mariabailey.com/2020/06/what-brands-need-to-know-about-juneteenth/#respond Wed, 17 Jun 2020 15:54:16 +0000 https://www.mariabailey.com/?p=12571 Juneteenth is this week.  In the event you are new to the conversation, Juneteenth marks June 19, 1865 when enslaved African-Americans in Galveston, Texas were told they were free.  For 155 years, the day has been celebrated in various cities across America.  This year the number of celebrations and observances are expected to be larger [...]

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]]> https://www.mariabailey.com/2020/06/what-brands-need-to-know-about-juneteenth/feed/ 0 Ready, Set, Go! Moms are Packing their Bags! https://www.mariabailey.com/2020/05/ready-set-go-moms-are-packing-their-bags/ https://www.mariabailey.com/2020/05/ready-set-go-moms-are-packing-their-bags/#respond Thu, 21 May 2020 15:53:11 +0000 https://www.mariabailey.com/?p=12568 It’s been a long few months for moms.  Not unlike the general population she’s been taking preventative health measures at home with her family. Unfortunately her to do list has grown to include educating her children, seeking out essential household items and entertaining the family.  Now that states are reopening what can we expect her [...]

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]]> https://www.mariabailey.com/2020/05/ready-set-go-moms-are-packing-their-bags/feed/ 0 The Toy Industries Biggest Challenge May Be Coming https://www.mariabailey.com/2020/05/the-toy-industries-biggest-challenge-may-be-coming/ https://www.mariabailey.com/2020/05/the-toy-industries-biggest-challenge-may-be-coming/#respond Tue, 12 May 2020 15:51:59 +0000 https://www.mariabailey.com/?p=12565 Let’s face it the toy industry has seen its challenges over the last 18 months.  First it was the elimination of Toys R’ Us as a major distribution channel, then it was delays in manufacturing while China battled COVID-19.   Things were looking brighter recently for those brands with enough inventory to enjoy a spike in [...]

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]]> https://www.mariabailey.com/2020/05/the-toy-industries-biggest-challenge-may-be-coming/feed/ 0 How Moms Will Shop in a Post Pandemic Retail World https://www.mariabailey.com/2020/04/how-moms-will-shop-in-a-post-pandemic-retail-world/ https://www.mariabailey.com/2020/04/how-moms-will-shop-in-a-post-pandemic-retail-world/#respond Thu, 30 Apr 2020 15:50:45 +0000 https://www.mariabailey.com/?p=12562 The locked doors of local malls will soon be open and homebound moms will be released from their confinement.  As states begin to reopen the economy and allow retailers to welcome customers back, will moms be rushing out to flex their spending power? BSM Media surveyed over 500 mothers from across America about their anticipated [...]

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]]> https://www.mariabailey.com/2020/04/how-moms-will-shop-in-a-post-pandemic-retail-world/feed/ 0 Marketing to Expectant Moms During a Pandemic https://www.mariabailey.com/2020/04/marketing-to-expectant-moms-during-a-pandemic/ https://www.mariabailey.com/2020/04/marketing-to-expectant-moms-during-a-pandemic/#respond Thu, 16 Apr 2020 15:49:14 +0000 https://www.mariabailey.com/?p=12559 Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth.   Most importantly the new normal presented the chance to deepen their relationship with mothers, [...]

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]]> https://www.mariabailey.com/2020/04/marketing-to-expectant-moms-during-a-pandemic/feed/ 0 #BrandsSupportingMomsSupportingBrands – 3 Innovative Marketing Programs Leveraging the New Normal https://www.mariabailey.com/2020/03/brandssupportingmomssupportingbrands-3-innovative-marketing-programs-leveraging-the-new-normal/ https://www.mariabailey.com/2020/03/brandssupportingmomssupportingbrands-3-innovative-marketing-programs-leveraging-the-new-normal/#respond Mon, 23 Mar 2020 15:47:38 +0000 https://www.mariabailey.com/?p=12556 The New Opportunity in Connecting Your Brand to Moms  Right now, is the BEST time to strengthen your relationship with Moms. They are loyal to the brands that support them when they need them the most and right now is one of those times. There are numerous opportunities to be relevant to their homeschooling, boredom [...]

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]]> https://www.mariabailey.com/2020/03/brandssupportingmomssupportingbrands-3-innovative-marketing-programs-leveraging-the-new-normal/feed/ 0 7 Mistakes to Avoid When Working With Mom Influencers https://www.mariabailey.com/2019/10/7-mistakes-to-avoid-when-working-with-mom-influencers/ https://www.mariabailey.com/2019/10/7-mistakes-to-avoid-when-working-with-mom-influencers/#respond Thu, 17 Oct 2019 00:47:17 +0000 https://www.mariabailey.com/?p=12541 Holiday season is approaching and selling products to Millennial Moms is on most marketer’s minds. Word-of-mouth marketing has long been a tactic for marketing to moms. The name may have more recently changed to influencer marketing, but it still remains an effective strategy if executed properly. Unfortunately, in the search for the silver bullet to drive [...]

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]]> https://www.mariabailey.com/2019/10/7-mistakes-to-avoid-when-working-with-mom-influencers/feed/ 0 8 Ways that Gen Z Moms Differ from Millennial Moms https://www.mariabailey.com/2018/12/8-ways-that-gen-z-moms-differ-from-millennial-moms/ https://www.mariabailey.com/2018/12/8-ways-that-gen-z-moms-differ-from-millennial-moms/#respond Tue, 04 Dec 2018 01:00:56 +0000 https://www.mariabailey.com/?p=12524 Yes, you read that right- Gen Z Moms.  Just when you thought you had figured out the behaviors of Millennial Moms, here come Generation Z mothers. The oldest of the latter cohort are 25 years old and are entering motherhood with all the spending that moms represent to the US economy. In fact, it’s predicted [...]

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]]> https://www.mariabailey.com/2018/12/8-ways-that-gen-z-moms-differ-from-millennial-moms/feed/ 0 6 Marketing to Moms Tactics Often Overlooked by Marketers to Drive Sales This Holiday Season https://www.mariabailey.com/2018/10/6-marketing-to-moms-tactics-often-overlooked-by-marketers-to-drive-sales-this-holiday-season/ https://www.mariabailey.com/2018/10/6-marketing-to-moms-tactics-often-overlooked-by-marketers-to-drive-sales-this-holiday-season/#respond Tue, 23 Oct 2018 01:00:31 +0000 https://www.mariabailey.com/?p=12422 The holiday shopping season is in full swing for moms. Whether they are Millennial Moms or Gen Xers, mothers control purchases for the whole family, from her spouse’s office to child’s classroom gift exchange to her own purchases for the home. She’s buying seasonal foods, home décor, and entertainment products in addition to all the [...]

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]]> https://www.mariabailey.com/2018/10/6-marketing-to-moms-tactics-often-overlooked-by-marketers-to-drive-sales-this-holiday-season/feed/ 0 How an Innovation Project Evolved into a Marketing Machine for Chick-fil-A https://www.mariabailey.com/2018/06/how-an-innovation-project-evolved-into-a-marketing-machine-for-chick-fil-a/ https://www.mariabailey.com/2018/06/how-an-innovation-project-evolved-into-a-marketing-machine-for-chick-fil-a/#respond Wed, 20 Jun 2018 14:23:38 +0000 https://www.mariabailey.com/?p=12411 It was 2013, and most brands were throwing money and product at Mommy Bloggers in hopes that a blog post would drive sales. This cycle occurred with every product launch, and it continues today with many brands. However, an email from the Chick-fil-A innovation center transformed the way this brand worked with moms, and it [...]

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