Maria Bailey is an award-winning author whose books are published around the world in a dozen different languages. She currently has three books in print with two more due out next year. Additionally she has contributed to more than 22 other books on topics from marketing to adoption.
In the business world, Maria’s books turned the spotlight on consumer spending to the $2.1 trillion mom market and the emergence of Mom 3.0. In her latest book, "Mom 3.0: Marketing With Today's Mothers by Leveraging New Media & Technologies" (September 2008), she presents engaging new insights into the world of blogs, vlogs, podcasts, mobile devices, Mom Mavens and much more. Maria examines how today's mothers are bridging new media and technology to create marketing channels for companies to leverage. Her second book, “Marketing to Moms: Getting Your Share of the Trillion Dollar Market” (Prima) was the first to quantify the spending power of mothers. Today industry leaders as well the US government use her calculations. In “Trillion Dollar Moms: Marketing to a New Generation of Mothers” (Dearborn) she focused on the emergence of three distinct generations of moms and how companies can connect with each. Maria’s first book titled, “The Women’s Home-Based Business Book of Answers” (Prima) exceeded the publisher’s expectations and is out of print. Copies can be obtained through BSM Media by contacting Laura@bsmmedia.com.
In 2009, she will publish her first consumer books, “Smart Mom Solutions” and “Diary of a BlueSuitMom: Bubble Gum to Briefcases and other moments of a working mother.”
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