7 Mistakes to Avoid When Working With Mom Influencers

Holiday season is approaching and selling products to Millennial Moms is on most marketer’s minds. Word-of-mouth marketing has long been a tactic for marketing to moms. The name may have more recently changed to influencer marketing, but it still remains an effective strategy if executed properly. Unfortunately, in the search for the silver bullet to drive sales, many brands are throwing caution to the winds when engaging with mom influencers. I’ve identified common mistakes we see marketers making in hopes of helping you avoid them as you market to moms this season. 1. Using the same mom influencers everyone else is [...]

By |2019-10-17T00:48:25+00:00October 17th, 2019|Blog|0 Comments

8 Ways that Gen Z Moms Differ from Millennial Moms

Yes, you read that right- Gen Z Moms.  Just when you thought you had figured out the behaviors of Millennial Moms, here come Generation Z mothers. The oldest of the latter cohort are 25 years old and are entering motherhood with all the spending that moms represent to the US economy. In fact, it’s predicted that the Gen Z population will control more than $44 billion in spending by the year 2020 according to Futurecast and when you consider that 85% of household income is controlled by  according to BSM Media research, it’s time to focus on this powerful consumer [...]

By |2018-12-10T17:46:29+00:00December 4th, 2018|Blog|0 Comments

Is your company ready for the Gen Z Mom?

BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in influencer engagement and outreach programs. Their MommyParties, and Social Spotters, services are proven activation tactics used by Fortune 100 to Start Up companies. BSM Media also owns and operates MillennialInfluencers.com and GenZInfluencers.com which connects brands to Millennial Influencers and Gen Z Influencers.   Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,” “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” and the soon to be released “Marketing to Gen Z Moms.”  She [...]

By |2018-11-12T14:32:11+00:00November 12th, 2018|Uncategorized|0 Comments

6 Marketing to Moms Tactics Often Overlooked by Marketers to Drive Sales This Holiday Season

The holiday shopping season is in full swing for moms. Whether they are Millennial Moms or Gen Xers, mothers control purchases for the whole family, from her spouse’s office to child’s classroom gift exchange to her own purchases for the home. She’s buying seasonal foods, home décor, and entertainment products in addition to all the toys on her list.  With so many brands fighting for Mom’s attention this season, it’s more important than ever for marketers to hyper-focus their tactics to drive sales. Here are six marketing to moms tactics that brands should be considering to emerge from the marketing [...]

By |2018-10-15T16:03:32+00:00October 23rd, 2018|Blog|0 Comments

How an Innovation Project Evolved into a Marketing Machine for Chick-fil-A

It was 2013, and most brands were throwing money and product at Mommy Bloggers in hopes that a blog post would drive sales. This cycle occurred with every product launch, and it continues today with many brands. However, an email from the Chick-fil-A innovation center transformed the way this brand worked with moms, and it led to priceless success generating conversation about the brand in homes across America. Today, I reveal the story about how Chick-fil-A’s Mom Panel turned from an innovation project into a marketing machine. As the CEO of BSM Media and the author of 6 books on [...]

By |2018-06-20T14:23:38+00:00June 20th, 2018|Blog|0 Comments

How to Prepare Your Brand Today for Tomorrow’s Gen Z Moms

Yes, you read that right- Gen Z moms. Although many marketers are still trying to capture the spending of the youngest Millennial Moms, the first Gen Z moms are arriving. The oldest women of the Generation Z are now between 18 and 22 years old. According to Fast Company, Gen Z consumers will dominate the economy by 2020 and out-number the Millennial population. Gen Z moms who were born into technology don’t know a world without texting, SnapChat, or online buying, so they will demand new marketing to moms tactics. BSM Media, an award-winning marketing to moms agency, and its [...]

By |2018-06-19T17:22:13+00:00June 14th, 2018|Blog|0 Comments

Mom Influencers: One Size Does Not Fit All

2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week,  companies will spend upwards of $10 billion using influencers to deliver their message.  Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen Z moms emerge. However, in the rush to engage mom influencers, marketers have relied on their existing agencies, hallway recommendations or worst of all- Google searches- to determine which of the many social media moms to select as marketing partners. A recent Journal of Marketing [...]

By |2018-06-19T17:23:01+00:00May 30th, 2018|Blog|0 Comments

5 Simple Ways to Avoid Fake Mom Influencers

There’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that Influencer marketing is the “in” tactic for 2018. On the other end is an Ad Age article citing P&G’s influencers with fake followers that became viral among marketers and influencers alike. When I wrote my first book, Marketing to Moms: Getting Your Share of the Trillion Dollar Industry (Prima, 2002), I started the book off by describing a scenario with four moms sitting at a park talking about their next trip to Walt Disney World. Little did I [...]

By |2018-06-19T17:23:59+00:00May 21st, 2018|Blog|0 Comments

5 Tips to Capture the Spending of Millennial Moms during this Father’s Day Shopping Season

When it comes to shopping for Father’s Day gifts, Millennial moms take gift-buying into their own hands by not asking Dad for gift ideas or a gift list, according to a new survey by BSM Media on Father’s Day gift-buying trends. Good news for Millennial fathers- more than two-thirds of Millennial moms say they have never given a tie on Father’s Day. The study of 600 moms reveals that more than 79% of moms in the U.S. expect to spend between $26 and $100 on each Father’s Day gift this year with one-third saying they expect to spend over $100 [...]

By |2018-06-19T17:25:58+00:00May 15th, 2018|Blog|0 Comments

4 Proven Marketing to Mom Tactics for Selling Toys this Summer

When it comes to toy sales during the summer, moms buy more than just outdoor toys which accounts for over $3 billion of the $84 billion industry. The key to capturing the opportunity that exists for toymakers is to deliver the right message to moms at the right time. While most toymakers focus heavily on moms during the holiday season of October to December, the summer months present a great opportunity to drive sales by Millennial moms and generate buzz among Gen Z. BSM Media, the premier marketing to moms agency, has found their success by designing outreach programs based [...]

By |2018-06-19T17:26:41+00:00April 30th, 2018|Blog|0 Comments